China’s answer to the iconic luxury British 4×4 has been flying out of showrooms, despite being dubbed the “Temu Range Rover”.
Jaecoo became the UK’s most popular new car sold in March with 12,034 total sales — and 10,064 Jaecoo 7s — which have drawn comparisons with luxury brands — leaving forecourts.
And while owner Chery is building more factories to help meet soaring UK demand, it looks like it will remain a force to be reckoned with.
Newcomer
With looks and features resembling luxury 4x4s, the Jaecoo 7’s £36,000 ticket makes a compelling case for moving towards a more budget-friendly brand.
James Pollard, vice president of dealer and growth retention at Carwow, told Motor Trade News: “The Jaecoo 7 was the most-enquired car in the first quarter of the year, and to retain that crown for the first half of the year is an incredible achievement for the newcomer brand.
“The most recent SMMT new car registration figures showed the best performing June since 2019, including a 12.5% rise in the volume of private buyers.
“It looks like we’re seeing a welcome return to pre-pandemic sales volumes on new cars, and while pure electric vehicle (EV) prices are becoming increasingly competitive, we know that many buyers are opting for hybrids as a ‘confidence bridge’.
“This would also explain why, even though EV enquiries were up 56% year-on-year to the end of H1 on Carwow, few new pure EVs made the top five list, with models that offer petrol-hybrid powertrains continuing to dominate.”
Also making the top five in the new car market was the Kia Sportage, followed by Jaecoo stablemate Chery’s TIGGO 8, Tesla Model 3 and BYD Seal U.
Motor Trade News reports that compared with the first half of 2025, the Jaecoo 7 saw a 58% increase in enquiries on Carwow.
Second-hand demand
Carwow found that the Kia Sportage was the most in-demand used car, followed by the Nissan Qashqai, Range Rover Evoque, Hyundai Tucson and Mercedes-Benz A-Class.
But improvements to Jaecoo warranties mean they are likely to climb up the used car table.
Car Dealer Magazine reports that Omoda and Jaecoo have improved their warranty offering following strong criticism from industry experts.
Changes include protection on infotainment units, fuel pumps, alternators, starter motors and water pumps to seven years or 100,000 miles.
Having earlier levelled criticism at the protection that accompanied new Omoda and JAECOO vehicles, Warrantywise CEO Lawrence Whittaker acknowledged that the firms have “listened to both customers and the market”.
He shared on LinkedIn: “Three months ago I posted about concerns regarding the warranty provisions on Omoda & Jaecoo vehicles.
“At the time, I was very surprised to find that a number of components commonly expected to be covered by a manufacturer’s main warranty, including infotainment units, fuel pumps, alternators, starter motors and water pumps, were limited to just three years or 40,000 miles.
“Fast forward to today and Omoda and Jaecoo have announced a significant enhancement to their warranty cover. Many of the components previously limited to three years/40,000 miles will now benefit from the full seven-year/100,000-mile vehicle warranty, with the changes also being applied to vehicles already sold in the UK.
“Credit where it’s due. Companies don’t always respond to customer feedback, but in this case Omoda and Jaecoo appear to have listened to both customers and the market.”
The improved warranty is also being applied retrospectively to every Jaecoo and Omoda vehicle sold in the UK and it is this move that could help Jaecoo climb the used-car market.
Mr Whittaker added: “A stronger warranty benefits everyone: owners, retailers and ultimately the brand itself. It will be interesting to see whether this increased confidence in the product is reflected in customer satisfaction and long-term reliability.”
With the improved warranty and cheaper components and parts, Jaecoo looks like a popular choice for motorists and motor traders alike. The prices also help motor traders keep their own costs down when it comes to buying stock.
Image copyright: M 93
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